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NeoStrata launches Exuviance Sheer Daily Protector Sunscreen.
February 2, 2015
By: TOM BRANNA
Editor
NeoStrata, the makers of Exuviance Age Reverse HydraFirm, Triple Microdermabrasion Face Polish, Performance Peel AP-25, Exuviance Super Retinol Concentrate, and a range of anti-aging and collagen-boosting skin and eye care products, has launched its newest solution for cosmetically elegant layering. The dermatologist-developed Exuviance Sheer Daily Protector Sunscreen Broad Spectrum SPF 50 PA++++ is the result of an effort to formulate a product that offers effective sunscreen protection utilizing titanium dioxide and zinc oxide, both mineral sunscreens, and a combination of potent antioxidants, to deliver irritation-free protection in an ultrafine transparent solution. The formulation is paraben-free, oil-free, and fragrance-free; and is packaged in a bottle with shaker beads to distribute the formulation. According to Barbara Green, R.Ph, MS, Vice President, Clinical Research, NeoStrata, “Exuviance Sheer Daily Protector gives a unifying, mattifying effect, while it evens the complexion and provides skin smoothing benefits.” The mineral sunscreens provide broad spectrum UVA/UVB protection, while Gluconolactone (PHA) and Lactobionic Acid (a patented Bionic Acid) provide antioxidant protection and preserve the skin matrix to give anti-aging benefits. In addition, EGCG – green tea extract, acts as a potent antioxidant, which has been shown to protect cellular DNA, and vitamin E helps protect against oxidative damage, according to Green. The Secrets of Layering Green offered suggestions for achieving a successful layering regimen, ideally beginning with exfoliation first to enhance the regimen, and then layering products by increasing viscosity. She suggested a Glycolic Peel or Triple Microdermabrasion Face Peel by Exuviance to start, followed by the application of topical medication, such as Retin-A, if needed. Serum, followed by lotion, cream, and SPF application complete the progression, with makeup being the final step. “Sheer Daily Protector with SPF 50 is the ultimate layer,” she explained. Green noted that it is a good idea to introduce one product at a time, to identify any issues, and suggested alternating between serums for day and night to achieve the best regimen for each individual. To repair the skin during the day, Green suggested layering an antioxidant peel and Retinol to deliver protection for everyday defense, while targeting fine lines. The ultimate beauty sleep could be achieved by layering a Retinol treatment, like Exuviance Super Retinol Treatment, under a night cream, for example, Exuviance Restorative Complex. To up the ante on antioxidant effect, Green suggested layering a serum, like Exuviance Antioxidant Perfect 10 Serum, beneath a favorite moisturizer enhanced by antioxidants, like Exuviance Vitamin C Antiaging Moisturizer. To add plumpness to the skin, layer Exuviance Collagen Triple Boost Serum with Exuviance Age Reverse HydraFirm to plump at two levels, via the Natural Moisturizing Factor (NMF) and the skin support matrix. For tired eyes, Exuviance Intensive Eye Treatment Pads firms the eye area and diminishes the appearance of crow’s feet, combined with a serum roller like Exuviance DePuffing Eye Serum, Age Reverse for Eye Contour, and then Exuviance Cover Blend complete the picture. Finally, to protect the skin without giving up a favorite moisturizer, Exuviance Sheer Daily Protector, with its high-level SPF formula was created. The new, cosmetically elegant, anti-aging formula, is said to integrate easily into a daily routine, either by itself or layered with a serum or moisturizer. Its transparent sunscreen and sheer universal tint are said to contribute to its layering potential; while its ingredient profile, particularly its PHA/Bionic Complex helps prevent the breakdown of collagen, and its multi-antioxidant blend neutralizes UV damage. Green will be a featured presenter at Happi’s Anti-Aging Conference & Tabletop Exhibition, which will be held Sept. 10 & 11, 2015 at the Hyatt Regency, New Brunswick, NJ. Her topic: “Next Generation Anti-Aging Skincare Technologies: From Discovery to Commercialization and Licensing.” She emphasized the elegance of the Sheer Daily Formulation Protector, noting that the new product, as well as the complete range of Exuviance products, retail in spas and salons outside the US. Stateside, the new Exuviance Sheer Daily Protector will retail for $42. (50 ml/1.7 fl. oz) and will be available at Ulta and www.exuviance.com in March.
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